In a nutshell we improve your local visibility and deliver measurable business success.
Since 2007 we have harnessed the power of Google Maps and Google organic search.
Est. 2007
UK projects
Client success
#1 Keywords
1. We improve your Google Business Profile
We optimise your profile so Google clearly understands your services and location, so you appear above competitors.
2. We target the right local searches
We align your profile with the searches local customers use when they are ready to purchase, so you receive more calls.
3. Update and keep relevant
We keep your profile active with new photos and posts to build trust, improve engagement, and convert more enquiries.
4. Strengthen your reviews
We help you build a stronger review profile.
5. Clear proof it is working
We monitor enquiries and traffic so you can see what is working.
What to expect
Google Maps can work very well for broad local searches, especially when people are looking for a nearby service, such as:
“plumber near me”
“dentist near me”
“emergency electrician Guildford”
“accountant near me”
However, Google Maps is not designed to appear for every detailed research search.
Google Organic Search
Many keyword searches on Google do not show Google Maps, e.g., "buy kitchen". Ranking #1 on Google allows your business to:
What we do
1. Identify high-intent keywords
We research the keywords your potential customers use when they are actively looking to buy.
2. Create a content and location plan
We build a strategy around your services, target areas and customer questions to attract more relevant traffic.
3. Write and build search-focused webpages
We create service pages, location pages, blog content and comparison pages to appear in Google for the most profitable keywords that result in better-quality leads.
4. Improve your existing website
We optimise your current pages to improve their chances of appearing in local and high-intent search results.
Why it matters
Local SEO allows any business, regardless of size or address, to compete for keywords + locations beyond its brick-and-mortar address.
A business based in one town can still target searches across a wider county or region, such as:
“accountant cost Surrey”
“best dental implants Guildford”
“kitchen company near Woking”
“building survey cost Hampshire”
Proof we can deliver. Read how we have helped small businesses across the UK grow with Local SEO that incorporates Google Maps.
How much does it cost. Our prices are based on fixed monthly retainers. Retainers are fixed and inclusive, with no hidden charges. Contracts run monthly, with 30 days’ notice.
3-6 months is the norm. We have been doing local SEO for 20 years, so we have a good idea of timescales. We can tell you what results are realistic and the various milestones.
How will success be measured?
We measure Google and AI traffic, rankings and other KPIs. However, the main metric is the increase in sales
Transparent, easy-to-understand reporting. At the end of every month, we show you exactly what work has been completed and how your local SEO campaign is performing.
How often do we meet?
At the beginning of every month, we have a Zoom meeting to discuss last month’s results and this month’s plans
To help the campaign, clients can supply more before-and-after photos or happy client photos, any relevant case studies or news that improve the brand.
Offers are also useful, especially if we are trying to tempt new customers outside of your immediate area.
Start with a Free Local Audit
Take advantage of our free SEO audit, worth £395.
What is in my Audit?
Audits take 3 days.
Your complete local SEO team, including strategy, Google Maps, copywriting, web design, technical SEO, backlinks and reporting, for one fixed monthly fee.
The advantage of local SEO over other forms of digital marketing is that it is inexpensive and quick to implement.
Visible results can be seen within 30 days.
Actual call and enquiry improvements take between 3 – 6 months, depending on the level of competition and the size of the chosen locations.
Your website’s age, backlink profile and SEO strength also play a part.
This is a good question. SEO is all about hurry up and wait.
We do not control Google, so we have to work at their pace.
However, there are many factors that can affect the speed of results within our control.
Normally, the lack of progress is down to budget. A website needs keyword-led pages to appear above the competition. Content takes time and budget.
A usual practice we undertake to speed up results is to revisit our content plan and create a list of pages that can be written and uploaded all in one go. Cost is approximately £99 per page. This includes planning, copywriting, web design and SEO for each individual page.
Vanilla Local refine categories, services, business description and attributes to align with the searches you want to show up for.
We improve local trust signals: NAP consistency, links, photos/media and on-profile engagement elements (posts, Q&A offers, etc.).
We implement a review plan (to gain more customer reviews) to strengthen prominence and conversion rate.
We track performance (calls, directions, website clicks, visibility, and rankings) and report monthly based on what has improved.
We work across the whole of the UK, not just Surrey. We have clients in Scotland and Northern Ireland.
Both play a part in local search engine optimisation, as new customers will travel if they believe that they will receive a superior service or save money.
Your Google Maps listing is defined by your Google My Business Profile. You have to manually input your location.
The result is that you will only appear for a range of keywords and your actual location. You will also appear in areas near your location.
Organic search results, Google’s main search results, allow your website to appear in towns and cities outside your actual location.
It allows businesses to expand their customer catchment area and ensure their website ranks for a broad range of keywords and locations.
In an ideal word it is best to have both a high Google Map ranking and a list of keywords + location appearing #1 in Google and Gemini.
When it comes to AI, platforms like ChatGPT and Perplexity cannot read your Google Map listings, nor can they access your GMB.
This means they are restricted to finding your location via Google search results and other websites that list your site + location.
With the popularity of AI answers growing, this is a huge shift away from Google Maps.
Google Maps is simple to implement and easy to understand. Many clients see local SEO as solely about Google My Business and higher Map rankings.
It is just a case of education. A higher Google Maps ranking is good for business, but it is just the beginning.
Many Google searches do not offer Google Maps results at all.
Organic search or local SEO optimisation allows clients to expand their number of keywords + location and the ability to beat their local competition in areas further away from their physical location.