We’ve worked with and ranked over 100 businesses locally in Google
We can help you rank in any UK city or county, even if you’re not based there
Our clients on average have over 11,000 keywords ranked in Google
We’ve been providing local SEO for nearly two decades across the UK
Est. 2007
UK projects
Client success
#1 Keywords
Your Google Business Profile is your Google Maps location. Ranking higher on Google Maps depends on optimising your profile and regularly updating your information. This includes reviews, photos, blogs and categories.
Remember, ChatGPT can’t “see” your Google Business Profile or read a dynamically produced Map. Check this fact with ChatGPT.
Google Organic Search (the “10 blue links”) is primarily ranked by Google’s web search systems (your website content, links, technical SEO, relevance, etc.).
Just because you have optimised your Google Profile, built citations and can see your company on Google maps, do not expect to rank automatically for your core keywords and your primary location in Google’s Organic search index.
Google’s organic search allows any business, regardless of size or address, to compete for keywords + locations beyond its brick-and-mortar area.
Your GMB location does not mean you cannot appear on Google for other locations. The systems don’t talk in that way.
“The advantages of local SEO are that it is cost-effective, scalable,
simple to implement and highly effective.” 96% of businesses rated us 5*.
We report, repeat, and improve.
A team of passionate daily doers and local marketers led by an award-winning industry expert.
We execute the campaign, write copy, create content, build webpages, optimise code, source backlinks, and deal with client queries. We’ll report on your progress monthly, including traffic changes, improvements in SERPs (Google rankings), and which pages are leading to the highest conversion levels.
The advantage of local SEO over other digital marketing is that it is inexpensive and fast to implement.
Visible results can be seen within 30 days.
Actual calls and enquiries take between 30 – 90 days, depending on the level of competition and the size of the chosen locations.
Your website’s age, backlink profile and SEO strength also play a part.
Vanilla Local refine categories, services, business description and attributes to align with the searches you want to show up for.
We improve local trust signals: NAP consistency, links, photos/media and on-profile engagement elements (posts, Q&A offers, etc.).
We implement a review plan (to gain more customer reviews) to strengthen prominence and conversion rate.
We track performance (calls, directions, website clicks, visibility, and rankings) and report monthly based on what has improved.
We work across the whole of the UK, not just Surrey. We have clients in Scotland and Northern Ireland.
We measure results in many ways.
Both play a part in local search engine optimisation, as new customers will travel if they believe that they will receive a superior service or save money.
Your Google Maps listing is defined by your Google My Business Profile. You have to manually input your location.
The result is that you will only appear for a range of keywords and your actual location. You will also appear in areas near your location.
Organic search results, Google’s main search results, allow your website to appear in towns and cities outside your actual location.
It allows businesses to expand their customer catchment area and ensure their website ranks for a broad range of keywords and locations.
In an ideal word it is best to have both a high Google Map ranking and a list of keywords + location appearing #1 in Google and Gemini.
When it comes to AI, platforms like ChatGPT and Perplexity cannot read your Google Map listings, nor can they access your GMB.
This means they are restricted to finding your location via Google search results and other websites that list your site + location.
With the popularity of AI answers growing, this is a huge shift away from Google Maps.
Google Maps is simple to implement and easy to understand. Many clients see local SEO as solely about Google My Business and higher Map rankings.
It is just a case of education. A higher Google Map ranking is good for business, but it is just the beginning.
Many Google searches do not offer Google Maps results at all.
Organic search or local SEO optimisation allows clients to expland their number of keywords + location and the ability to best their local competition in areas further away from their physical location.
