Data Analysis
Al data is only valuable when someone has the expertise to analyse it correctly. We have 17 years of analysing all types of website data.
Al data is only valuable when someone has the expertise to analyse it correctly. We have 17 years of analysing all types of website data.
With SEO data, what we’re really looking for are proactive insights that we can use to optimise important pages further, add content to pages that are failing, and introduce new keywords and page topics.
Our main data-gathering tools are Google Analytics and Google Search Console, allowing us to study where traffic comes from and which pages generate the most revenue. We study both user acquisition and traffic acquisition.
Although we don’t offer advertising, we also analyse PPC and social media advertising traffic to help our clients understand what marketing channels are driving sales.
For all new clients, Vanilla Circus assesses all of their Google Analytics and Search Console data and resets, if necessary, to track all the essential data from paid and organic searches.
We're most interested in pages that receive the most traffic and pages which convert. At the end of every month we report on which pages generate the most traffic and the most sales, plus the highest bounce rates. Our GA data analysis is undertaken by human in the office, where we study GA's engagement reports including events (goals), conversions, page and screen reporting.
Other data gathering tools we have include keyword data, competitor analysis and Google trends. We also gather marketing emails and newsletters from businesses in your industry all over the country so we can best report on what your competitors are doing and what SEO strategies they're currently using to increase and improve their positions on Google. We can also use some of the data for backlink analysis.
Search console data is a useful way for Google to be a communicate with Webmasters. Here we can look at problems with core metrics like speed, any display problems, 404s and any pages which aren't indexed and why etc.
Google Analytics allows us to prioritise which pages are strong and which pages a weak. We can also assess which tone of voice is generating the most enquiries. We also use a range of analysis tools to look at what topics are generating traffic to your competitors' websites and which keywords are worth us targeting as a result.
All clients of a backlink profile which we report on improvements every month. This includes the number of referring domains and includes the total number of links. These numbers are also compared to their main competitors. We use Ahrefs and Majestic for our data.
We offer a free live chat service for our clients Monday-Friday, 9am to 5pm, which allows us to connect with potential customers, which gives us a good insight into the questions or concerns they may have before committing. We can then take this data and alleviate these concerns throughout the website.
We improve your ranking on Google Maps, aiming for the exclusive 3-pack (Map Pack) listing for your brand and for keywords + location. Dramatically improve where your company appears on Google Maps in 90 days.
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Start With A Free Audit. Know exactly what needs doing to beat your competitors in you town or county hands down and how long it the process is. Worth £399
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Backlinks & Citations are the advantage that can position your website above the competition in your region on Google. Citation links do not have the link strength to beat other websites locally.
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We offer a range of Local SEO packages to achieve a high Google ranking and AI answer optimisation for your core keywords that customers in your area would use.
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Clever messaging and presuasive copy wins new business. We have in-house professional copywriters who can add a local angle to all of your content, from pages to blogs to social media posts.
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As a Local SEO Agency established in 2007, we know everything there is to know about appearing high in Google search results for keyword + location. We can provide a concise Local SEO strategy that gains new customers in Google and AI Answers.
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Without analysing the right kind of data, we cannot expect to deliver great results in the long-term.
We offer an advanced data collection service for clients who want more information on how users are interacting with their website. Here, we use live click-through, scroll-tracking and heat maps to ascertain which parts of a webpage (like a CTA) are working and where users are concentrating their attention. It is a very useful way of improving UX and driving more conversions, as users visit more pages and read more information. It is an excellent way of gaining brand buy in.
Depending on your demographic, users now expect multiple different ways of contacting your business. Traditional forms and telephone numbers are still important. However, selling online is all about building instant rapport and fast communication. As we have 17 years experience tracking communication data we have created a whole armoury of different ways we can engage with users, from quizzes to WhatsApp to quick call back forms. Adding all these types of different ways of communicating, whilst important, are only really valuable if we can track user preference.
Using Google Analytics we can track all social media data to your website. A number of our clients are B2C and this is an important criteria. For example, if your products are very visual, understanding social traffic like Instagram campaigns is essential.
Although this is not a common service we offer regularly, we have in the past, undertaken a number of mystery shopper tasks for clients, where we gauge not only the prices of a competitor but also the level of service and how they communicate with new customers.
Reviews are important. What is not so often spoken about are strategies to generate more reviews. It is important that our clients have a comparable number of reviews on TrustPilot, reviews.co.uk, for example, as their competitors. This is doubly important on Google My Business or Google Local as it was once known. Here, if the user is presented with a choice of three different businesses supplying a service they will often choose the one with the most reviews. Hence when a client asks how many reviews they actually need, it is always 20% more than their competition.
Whichever website ranks number one in Google for your chosen keywords tells you exactly what is required to rank your website. Sometimes it is a simple as comparing the number of pages, blogs on a particular keyword, or the number of backlinks pointing to the number one position holder. So the strategy would be to create a larger website with more in-depth content and information about the keyword and many more backlinks using appropriate anchor text. Once this has been achieved, if all things are equal your website will rank number two or three. If we do it slightly better, it will be number one.
One of the most common uses of this analysis is…
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