• 6 Hurst House, High St, GU23 6AZ
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01483 921741

Our Process

  • Client Meeting/Audit
  • Google Business Profile Optimisation
  • Keywords and Locations
  • Strategy
  • Implementation/Reporting

We have been successfully following the same procedure for 20 years

Getting our ducks in order

1 Client Meeting

You are the client, and you are in charge. What we need to know from you is:

  • Most profitable services & your best locations
  • Ideal customer type
  • Services they do not want
  • Current enquiry quality & Competitors
  • Goals/USPs

2 Local SEO Audit

We review your website, Google Business Profile, local rankings, competitors and search visibility to identify the fastest opportunities to attain your goals. Order your free audit.

3 Keywords & Locations

The audit gives us lists of keywords and locations.

  • Keywords include all high-intent searches, such as cost, reviews, comparisons, and “near me” etc. All clients have unlimited keywords.
  • Locations start with counties, then move to towns and cities. More competitive keywords may need more pages.

Create a clear plan

Our strategy is a clear plan to move the website from where it is now to where it needs to be to achieve the client’s goals.

  • Content Plan
    Plan which keywords, in which locations, to target, in what order, and over what timescale.
  • Implementation 
    Decide on the site structure and where these new pages will fit into the existing framework.
  • Decide responsibilities, proofing systems and any rules on what can and cannot be said. This applies mainly to medical, legal or financial work we do.
  • Divide the plan into monthly and quarterly deliverables.

Getting on with the work

On a monthly basis, these are the typical tasks we work on:

  • Analyse last month’s results and adapt the strategy accordingly
  • Write the content for this month’s plan
  • Proof with the client
  • Design new pages on the website
  • Optimise content for Google and AI
  • Source and build backlinks for new pages
  • Optimise existing pages for both Google and ChatGPT
  • Zoom meeting with client to dicuss this months work and results and next month’s pla

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