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Our Process

Learn our approach and process to local SEO and what it takes to take your business to number one.

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Local SEO is not an overnight process. It will take around 3 months before you see real and noticeable results.

Tried & Tested Process

8 steps to get started

The only difference between months one and two is that in month one, we need to research a list of all the keywords to identify which are closest to the money, identify who we are competing against, and identify which locations we are going to target.

Post month one it is a question of sticking to our plan and creating more and more pages on keywords plus location for the website.

  • Research potential traffic identified per keyword.
  • Identify transactional keywords.
  • Identify the amount of competition per keyword.
  • Estimate traffic amounts per keyword.
  • Estimate the possible revenue gained from position one in Google for that you
  • Identify groups of keywords and how they can be combined into single pages or require their own web sections.
  • Create list of keywords with client approval.
  • List of keywords to daily Google search checker.
  • Create a list of locations, towns and counties.
  • Create a list of postcodes.
  • Send the client for approval.
  • Make a list of competitor websites who are ranking for our core keywords plus location
  • Scrape the competitor’s website for URL structure, anchor text, external links, webpage content and blogs.
  • Look to take away any ideas that Google is favouring one side over another.
  • Compare backlink profiles
  • Undertake content gap analysis.
  • Compare competitor traffic estimate potential revenue in local market.
  • A way to define it is as an overview of the plan. Example if we create this amount of pages, we will generate this amount of revenue over this amount of time. For this to happen certain things need to be true, i.e. we can rank the pages high in Google etc. It helps us define our plan.
  • Plan which keywords in which locations are targeted in what order and in over what timescale.
  • Create a site map of how the website will look in the future and how pages or interact with each other.
  • To find responsibilities, proofing systems and any rules on what can and cannot be said. This applies mainly to medical, legal or financial work we do.
  • Present the client to sign off.
  • Create a site architecture or page framework on where the new geo pages are going to site
  • De-optimise top level pages site. This means that we remove the attempts made by web designers to add local SEO to the website.
  • You might see this on your site where your location has been added random to page titles and headings.
  • Build first hub pages. These are called hub pages as they likened to a wheel centre (hub) with spokes. Another way of referring to them is parent and child pages. An example of these would be the domain.co.uk/surrey or the domain.co.uk/uk for more national competitive.
  • Copywriting team which pages are going to be written on which month.
  • Work with the web design team to ensure ones pages approved there added to the website as soon as possible.
  • Finalise monthly plan and sent client for approval
  • Create all content for hub pages
  • Create content for all main keyword pages
  • Present the client for proofing and agreement.
  • Add all written content to the monthly report.
  • Upload content having all URLs created to the clients’ worksheets
  • Add images and Google Maps where appropriate. Images are either purchased by us or supplied by the client.
  • Add schema markup and then publish.
  • Email batches of new URLs to the client so that they are in the loop.
  • Add pages to client’s main database document and make linking team aware of the new URLs.
  • As the web pages are built, we build links back to the website to support the new content. These will use anchor text, which is both location-based i.e. Surrey Kent or Guildford for example and be high in domain authority. See backlink service.
  • Backlinks outreached and/or content generated for the linking page is added to the client’s worksheet to be reported on the end of the month.

"See Our Local seo examples"

Local SEO is fast, effective and inexpensive

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Find Out What You Local SEO is not working

Start With A Free Audit. Know exactly what needs doing to beat your competitors in you town or county hands down and how long it the process is. Worth £399
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Experts at sourcing local backlinks

Backlinks & Citations are the advantage that can position your website above the competition in your region on Google. Citation links do not have the link strength to beat other websites locally.
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Local SEO Agency

Costs

We offer a range of Local SEO packages to achieve a high Google ranking and AI answer optimisation for your core keywords that customers in your area would use.
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Words win business

Clever messaging and presuasive copy wins new business. We have in-house professional copywriters who can add a local angle to all of your content, from pages to blogs to social media posts.
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Improve online visibility: Google & AI

As a Local SEO Agency established in 2007, we know everything there is to know about appearing high in Google search results for keyword + location. We can provide a concise Local SEO strategy that gains new customers in Google and AI Answers.
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Monthly Brainstorming

On the first Monday of every month, we have a brainstorming session for every client. Here, we talk about what we have achieved, what is working, and what is not. This is an informal meeting without the client so that everyone is free to add their own creative input and ideas.

Although we are largely data-driven, most of the data we see online are old ideas, i.e. searches the people of use before or pages that have been written before. 

SEO Data is, by definition, not unique.

The purpose of these meetings is to bring creative elements together without embarrassment.

  1. Are the different ways we can sell these products
  2. Is there a different way we can sell this company
  3. What are the clients really looking for
  4. Are there any questions we haven’t passed the client that we should have
  5. Are there any products or services that we don’t totally understand
  6. Other different locations we could sell into?
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