Local SEO for Retail

• Research potential traffic identified per keyword for shop products and services
• Identify transactional keywords.
• Identify the level of competition for each keyword.
• Estimate traffic amounts per keyword.
• Estimate the possible revenue gained from position one in Google for that keyword
• Identify groups of keywords and how they can be combined into single pages or require their own web sections.
• Create a list of keywords with client approval.
• List of keywords to daily Google search checker.

• Create a list of UK locations, towns and counties.
• Create a list of postcodes.
• Send the client for approval.

These can include any areas near or far.

• Make a list of competitor websites that are ranking for our core keywords plus location
• Scrape the competitor’s website for URL structure, anchor text, external links, webpage content, and blog posts.
• Look to take away any ideas that Google is favouring one side over another.
• Compare backlink profiles
• Undertake content gap analysis.
• Compare competitor traffic estimates and potential revenue in the local market.

• A way to define it is as an overview of the plan. Example if we create this amount of pages, we will generate this amount of revenue over this amount of time. For this to happen certain things need to be true, i.e. we can rank the pages high in Google etc. It helps us define our plan.
• Plan which keywords in which locations are targeted in what order and in over what timescale.
• Create a site map of how the website will look in the future and how pages or interact with each other.
• To find responsibilities, proofing systems and any rules on what can and cannot be said. This applies mainly to medical, legal or financial work we do.
• Present the client to sign off.

• Create a site architecture or page framework on where the new geo pages are going to site
• De-optimise top level pages site. This means that we remove the attempts made by web designers to add local SEO to the website.
• You might see this on your site where your location has been added random to page titles and headings.
• Build first hub pages. These are called hub pages as they likened to a wheel centre (hub) with spokes. Another way of referring to them is parent and child pages. An example of these would be the domain.co.uk/surrey or the domain.co.uk/uk for more national competitive.
• Copywriting team which pages are going to be written on which month.
• Work with the web design team to ensure ones pages approved there added to the website as soon as possible.
• Finalise monthly plan and sent client for approval

• Create all content for hub pages
• Create content for all main keyword pages
• Present the client for proofing and agreement.
• Add all written content to the monthly report.

• Upload content having all URLs created to the clients’ worksheets
• Add images and Google Maps where appropriate. Images are either purchased by us or supplied by the client.
• Add schema markup and then publish.
• Email batches of new URLs to the client so that they are in the loop.
• Add pages to client’s main database document and make linking team aware of the new URLs.

• As the web pages are built, we build links back to the website to support the new content. These will use anchor text, which is both location-based i.e. Surrey Kent or Guildford for example and be high in domain authority. See backlink service.
• Backlinks outreached and/or content generated for the linking page is added to the client’s worksheet to be reported on the end of the month.