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Creating Happy Care Home owners with our local SEO

Our local SEO services are perfect for all UK Care Homes and nursing homes looking to generate a steady stream of new leads from nearby patients interested in their healthcare services.

THIS MONTH'S RESULTS

 We have 20+ years of experience providing SEO services to UK Care Homes. (Est 2007)

"See Our Local seo examples"

Local SEO is fast, effective and inexpensive

Google Profile & Maps

We improve your ranking on Google Maps, aiming for the exclusive 3-pack (Map Pack) listing for your brand and for keywords + location. Dramatically improve where your company appears on Google Maps in 90 days.
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Find Out What You Local SEO is not working

Start With A Free Audit. Know exactly what needs doing to beat your competitors in you town or county hands down and how long it the process is. Worth £399
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Experts at sourcing local backlinks

Backlinks & Citations are the advantage that can position your website above the competition in your region on Google. Citation links do not have the link strength to beat other websites locally.
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Local SEO Agency

Costs

We offer a range of Local SEO packages to achieve a high Google ranking and AI answer optimisation for your core keywords that customers in your area would use.
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Words win business

Clever messaging and presuasive copy wins new business. We have in-house professional copywriters who can add a local angle to all of your content, from pages to blogs to social media posts.
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Improve online visibility: Google & AI

As a Local SEO Agency established in 2007, we know everything there is to know about appearing high in Google search results for keyword + location. We can provide a concise Local SEO strategy that gains new customers in Google and AI Answers.
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Tried & Tested Process

Appear in Google and AI answers for:

Why Care Homes use Vanilla Local
  1. Excellent Reviews Read Here
  2. Established 2007 & Highly experienced
  3. Real offices and people in Guildford
  4. Available by phone or email all week
  5. Professional Strategy for Care Homes
  6. Team of copywriters, SEOs and web designers
  7. Prices that are affordable with an excellent ROI
  8. Small team, we get to know you, and you get to know us.
  9. Case Studies

We handle all local copy creation, all uploading, and all SEO and web design.

How it works

  • Research potential traffic keywords for Care Homes
  • Identify transactional keywords.
  • Identify the level of competition for each keyword.
  • Estimate traffic amounts per keyword.
  • Estimate the possible revenue gained from position one in Google for that keyword
  • Identify groups of keywords and how they can be combined into single pages or require their own web sections.
  • Create a list of keywords with client approval.
  • List of keywords to daily Google search checker.
  • Create a list of UK locations, towns and counties.
  • Create a list of postcodes.
  • Send the client for approval.

These can include any areas near or far.

  • Make a list of competitor websites that are ranking for our core keywords plus location
  • Scrape the competitor’s website for URL structure, anchor text, external links, webpage content, and blog posts.
  • Look to take away any ideas that Google is favouring one side over another.
  • Compare backlink profiles
  • Undertake content gap analysis.
  • Compare competitor traffic estimates and potential revenue in the local market.
  • A way to define it is as an overview of the plan. Example if we create this amount of pages, we will generate this amount of revenue over this amount of time. For this to happen certain things need to be true, i.e. we can rank the pages high in Google etc. It helps us define our plan.
  • Plan which keywords in which locations are targeted in what order and in over what timescale.
  • Create a site map of how the website will look in the future and how pages or interact with each other.
  • To find responsibilities, proofing systems and any rules on what can and cannot be said. This applies mainly to medical, legal or financial work we do.
  • Present the client to sign off.
  • Create a site architecture or page framework on where the new geo pages are going to site
  • De-optimise top level pages site. This means that we remove the attempts made by web designers to add local SEO to the website.
  • You might see this on your site where your location has been added random to page titles and headings.
  • Build first hub pages. These are called hub pages as they likened to a wheel centre (hub) with spokes. Another way of referring to them is parent and child pages. An example of these would be the domain.co.uk/surrey or the domain.co.uk/uk for more national competitive.
  • Copywriting team which pages are going to be written on which month.
  • Work with the web design team to ensure ones pages approved there added to the website as soon as possible.
  • Finalise monthly plan and sent client for approval
  • Create all content for hub pages
  • Create content for all main keyword pages
  • Present the client for proofing and agreement.
  • Add all written content to the monthly report.
  • Upload content having all URLs created to the clients’ worksheets
  • Add images and Google Maps where appropriate. Images are either purchased by us or supplied by the client.
  • Add schema markup and then publish.
  • Email batches of new URLs to the client so that they are in the loop.
  • Add pages to client’s main database document and make linking team aware of the new URLs.
  • As the web pages are built, we build links back to the website to support the new content. These will use anchor text, which is both location-based i.e. Surrey Kent or Guildford for example and be high in domain authority. See backlink service.
  • Backlinks outreached and/or content generated for the linking page is added to the client’s worksheet to be reported on the end of the month.

 We have 20+ years of experience providing SEO services to UK Gardeners. (Est 2007)

Local SEO Services for UK Care Homes

What we recommend

  • Google Business Profile tuned for care homes: correct category, UK service areas, accurate photos, a list of services, and posts so you regularly show up in the Map Pack.

  • Keyword + location web pages that convert: pages for “care home + Town” plus key services (nursing homes near me, residential care home, dementia care homes near me), with clear CTAs and proof of excellent work.

  • Hard to get, but reviews that mention what people search: a simple review request flow that encourages customers to naturally reference “local private care homes”, “short-term care home”, and the town/area.

  • Local links/citations and/or relevant health/care listings: consistent NAP everywhere (Yell, Checkatrade, TrustATrader, Google, Apple Maps, Bing) to reinforce local trust signals.

  • Relatable content + photo galleries: project or patient case studies (photos, location, reviews, USPs, services) to attract long-tail searches.

4.5
Rated 4.5 out of 5
2007

Company founded

600
+

Clients Trust Us

128,954

Keywords ranked #1

Recognised

Industry Leader

Local SEO services that work for your business

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GDPR
How do I get found on Google maps

Core intent keywords

  • local SEO for care homes

  • nursing home SEO services

  • care home marketing agency

Common questions health companies ask Vanilla Local

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